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Here’s how you turn a live television gaffe into marketing gold.During last night’s MLB World Series, Chevrolet Zone manager Rikk Wilde stepped into the winner’s circle to present Giants pitcher Madison Bumgarner with the keys to a 2015 Chevy Colorado.Nervously out of breath and pulling cue cards from his pocket, Wilde said the 2015 Chevy Colorado "...combines class winning...
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A lot of businesses like to play it safe, but why? The companies that make it to the top are the ones stepping out of the norm and providing unparalleled customer service. They’re the ones that build a following of loyal customers, become a dominant brand and lead in their industries.Take Taylor Swift. A music superstar, she validates the importance of customer service, having built an...
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I have a good friend who just signed on to be a communications strategist for a nearly 70-year-old company. He was hired to use “change management” techniques to communicate to employees nationwide that a business operations system—one they had been heavily dependent on for the past 40 years—was going to be replaced.The operating system had been a technology dinosaur for...
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In 2008 I decided to write my first book, Rich Habits, sharing the findings from my five-year study on the daily habits of the rich and the poor. This is my journey of all the failures I experienced on the way to success, and how—although I encountered a lot of speed bumps on the way—I never stopped.144 Failures: After completing my manuscript, I sent out 144 query letters to literary...
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SUCCESS magazine is based in a northern suburb of Dallas—and I can read your mind: You’re thinking, “That’s ground zero for Ebola!” On a respected national news show this morning, a banner beneath the anchors’ desk screamed, “Ebola invades the U.S.!” Am I scared for myself and my family? Well, when it was reported that a second health worker at...
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“Am I in the right job at the right company?” “Am I doing what I am meant to do?” “How can I find my dream job? Is there such a thing?” Who hasn’t asked these questions?It’s easy to ask these questions at low points: The person who recruited you leaves for a new job, the project you put your heart and soul into goes flat, or an important client is...
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What do you call a moment that is packed with power, one that inspires you to work harder and live better? Phil Lussier, board chairman of the Make-A-Wish Foundation, labels it a “mission moment”—a moment that reminds us of the real purpose behind that hard work and better living. Lussier was a Make-A-Wish parent first, and after his child’s wish was granted, he felt...
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A Peek into the Life of Tim Cook, the Most Private CEO Ever

Oct 30, 2014 -- The Apple CEO had a tough act to follow, but he’s holding his own. Learn how the tech company has changed during the three years Cook has been at the helm. more

Lessons You Can Learn from Veteran TV Reporter Chris Wallace

Oct 30, 2014 -- Lesson #1: Just get started. more

Selling Your Business but Want to Retain Its Talent?

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And Now, Here He Is... Conan O’Brien, Finally Comfy in Success

Oct 30, 2014 -- Losses, humiliations (and plenty of wins) behind him, the hilarious and brainy late-night talk show host says he wouldn’t change a thing. more