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TOC - July 2012

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July 2012

On The Cover

The Psychology of Play

Any small business can use people's love of games to build brand engagement and loyalty.
June 11, 2012

Here are some tips from the co-author of the new book, 'Game-Based Marketing,' to help you boost your small business.


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The Business of Games

The thrill of a challenge is wired into human nature. That's why, no matter what business you're in, you want to be in the business of games.
June 11, 2012

Virtual games are big business, with billions invested in the industry last year-- and you can use people's love of gaming to give your business a boost.


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More Cover Stories

The Game of LIFE

Five unexpected places you'll find gamification intersect real life.
June 11, 2012
I was always more of a Monopoly girl, but the game of LIFE is an appropriate analogy for all the subtle ways that marketers entice us with game-influenced campaigns and programs.
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Business

Is Selling Evil?

Joe Polish explores how changing the stigma of selling could benefit your business
June 12, 2012

A marketing expert tells why selling gets a bad rap-- and reveals the secrets of successful salespeople.


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Why Big Data Isn't Big Brother

How sharing your personal information with marketers can have its benefits. And how you can use social media marketing for your own business.
June 22, 2012
How sharing your personal information with marketers can have its benefits. And how you can use social media marketing for your own business.
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Women in Small Business: Infographic

A visual homage to women-owned businesses
November 21, 2012

See the why and how behind one of the fastest-growing segments of the U.S. economy


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The Speed of Now

How to harness the acceleration of everything
June 18, 2012

Whether you lead a business of one or a Fortune 500 corporation, you're expected to respond to customers' questions and comments within a few hours at most. Follow our tips to keep up with the ever-accelerating pace of digital interaction.


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The Price is Right

Here's everything you need to know about how to price your product or service, when to discount (and when not to) and more.
June 14, 2012

Learn everything you need to know about how to price your product or service (including when to discount), in this exclusive excerpt from the terrific new book Spark & Hustle: Launch and Grow Your Small Business Now.


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Mining Big Data

There's gold in those mountains of digital information piling up around us-- but how to extract it? The challenges are significant, and the business opportunities are huge.
June 12, 2012

The world creates vast amounts of digital data, providing a veritable gold mine of information for business of all sizes that seek a competitive edge. Isn't it time you figured out how to harness Big Data?


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Tony Jeary: Technology Tricks from Go Vision's Founder

A SUCCESS Q&A column with Tony Jeary
June 11, 2012

Hear from tech insider and founder of GoVision


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Sales and the Human Touch

Social media and other marketing tactics only bring customers to you. They don't seal the deal.
June 11, 2012

Marketing is important, but a human touch closes the sale.


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Be a Persuasive Speaker

A 5 step guide to persuasive speaking
June 13, 2012

Instantly become a persuasive speaker.


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Location, Location, Location

How product placement influences your buying decisions
June 8, 2012

How a product's location can be just as important as its marketing.


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Relationships

The Likability Factor

How to leverage relationships and be the provider of choice
June 8, 2012

How to build and leverage relationships to be the provider of choice.


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No Apology Necessary

Ricky Gervais has taken some serious chances recently-- with maximum payoff. Here's how to raise your own risk (and reward).
June 19, 2012

Comedian Ricky Gervais is all about taking risks, but the payoffs are nothing to joke about. See how his chance-taking attitude can help you.


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John Maxwell: The Limits of Technology

When not to rely on emails, voicemails and text messages
June 13, 2012

Know when to use tech to communicate and when only a face-to-face chat will do.


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Wealth

How To: Green Your Small Business

You know it's the right thing to do. But did you know it could save you money?
June 15, 2012

Save money while being a friend to the environment.


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Well-Being

Ordinary Person

Sissy Spacek is the ultimate anti-movie star.
June 15, 2012

Oscar-winning actress Sissy Spacek spurned Hollywood in favor of rural Virginia decades ago. See what this small-town star says about life, love and writing her memoir.


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In Her Words: Queen Underwood's Inspirational Story

Olympian and boxing champ tells her story
June 26, 2012

Having overcome a devastating childhood and home life, Quanita "Queen" Underwood tells her own personal story and looks ahead to being Team USA's best chance for a gold medal in women's boxing.


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You Don't Have to Be a Superwoman

Start delegating
June 14, 2012

Doing everything yourself can hurt your progress more than you think. Find out why and how you should delegate your responsiblities.


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Running on a Full Tank

Long distance runner Marshall Ulrich shares tips for going the distance in life
June 11, 2012

Age, health, and other physical limitations are a thing of the past! How you can go the distance, regardless of the circumstances.


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Profiles in Greatness: Inventor with a Global Vision

Never given full credit in his lifetime, Nikola Tesla revolutionized electric power and wireless communications for future generations.
June 19, 2012

Nikola Tesla, a pioneer in the arena of electricity, was also far ahead of his time in envisioning wireless communications.


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Drs. Oz & Roizen: Harness Technology to Help Your Health

Find out how to reap the benefits of our computerized world-- and avoid its problems.
June 15, 2012

Genius devices and apps make fitness and healthy eating fun.


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Giving Back

Making a Difference: Equal Opportunity

Dr. Steve Perry believes that, given the chance, every child can succeed.
June 14, 2012

Principal Steve Perry brings unprecedented opportunities to low-income kids at his Connecticut school.


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Be Profiled in SUCCESS Magazine!

Future columns will tell about your gifts to the SUCCESS for Teens program.
June 15, 2012

Read how you can help bring valuable life lessons to teenagers.


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In Every Issue

On the Bookshelf: A Plan for Success

Know where you want to go and how you're going to get there.
June 20, 2012

You need a plan for your business and your relationships. These books offer guidelines.


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Tech Tools of Tomorrow

From gesture-based computing to 3D printing, we examine just a few cutting-edge technologies that could be ubiquitous in five years
June 18, 2012

Check out five cutting-edge technologies that might be commonplace five years from now.


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