Emily Ley is the founder and creative director of Emily Ley Paper & Gifts. She is also the creator of the best-selling Simplified Planner and author of Grace, Not Perfection: Embracing Simplicity, Celebrating Joy. Raised in Pensacola, Florida, Emily graduated from the University of West Florida with degrees in English, creative writing and public administration and then went on to become the executive director of the city ballet. From there, she worked in nonprofit management and public relations before launching her brand in 2008. Following the success found at its online home, EmilyLey.com, the Emily Ley brand quickly grew to be carried in over 600 retail outlets across the United States and around the world. Emily has been recognized with numerous awards, including Best New Product at the National Stationery Show as well as Top 10 Designers to Watch in 2015 by Stationery Trends magazine. Emily lives in Tampa with her husband and three children.