A light-bulb moment guided best-selling author and SUCCESS columnist John C. Maxwell in developing a plan to reach his own potential and help others reach theirs. In an exclusive interview, he shares the principles that have been essential to his success.

When it comes to meeting business challenges, one size does not fit all. Best-selling author Stephen Shapiro demystifies the ways to creatively meet today’s business challenges. Sisters Sophie Kallanis La Montagne and Katherine Kallanis said goodbye to corporate careers and started a cupcake business that has paid delicious dividends. Read how commitment to their brand has led to a best-selling cookbook and starring roles in TLC’s hit TV show, DC Cupcakes.

Discover how infomercial pioneer Greg Renker changes with the times to successfully market products for skincare, weight loss and more. Find out how former National Football League quarterback Boomer Esiason channels his legendary energy into fundraising for cystic fibrosis, a deadly disease that afflicts his son.

Plus, 21 sales stars reveal the keys to their success, most of which have surprisingly little to do with the pitch. Anna Maria Chavez, Ed Asner, Henry Clay and much more!

The SUCCESS CD inserted in each magazine addresses the heart and soul of any business: sales. Discover powerful sales strategies to help you dominate the marketplace. Stephen Shapiro, author of Best Practices Are Stupid, says you must be innovative about the way you innovate. He tells how in his conversation with SUCCESS Publisher Darren Hardy. Marketing is a key factor for any good salesperson. Jeff Walker, creator of the Product Launch Formula, knows this better than anyone. Walker shares the powerful steps of his formula and other marketing insights. Generational expert and SUCCESS columnist Jason Dorsey gives tips for selling to Gen-Y, the 18- to 34-year-old demographic segment numbering 80 million in the U.S. And John C. Maxwell discusses the leaders of the future and what they have to offer.