Statistics show that women influence 85% of all purchasing decisions. However, most sales training focuses on selling to men—even though men and women have very different expectations about their shopping and purchasing experiences.

Connie Podesta, an expert in the psychology of human behavior and sales strategies, gives you a realistic and insightful view into a woman’s mind from the moment the sales relationship begins. She shares the top five deal breakers for women and how to avoid them so you can CLOSE THE DEAL every time. Connie Podesta has helped tens of thousands of salespeople attract and keep more customers plus become more successful than they thought possible. And the really good news? You’ll also learn new information about how to understand the psychology of selling to men as well!

Paperback 192 pages