Turn the art of selling into a simple science using the proven tried-and-true techniques of the nation’s top sales champion. Whether you want to sell homes, cars, financial services or an idea to your family or friends, following these practical, useful tips developed by sales legend Tom Hopkins will help you “close” the sale easily and professionally. Tom helps you master the art of selling by presenting:

• Effective questions that persuade people to buy
• Clients’ 10 most common money-spending fears and how to relieve them
• Substitutes for 8 fear-producing words that make people feel uncomfortable
• 5 ways to make a great first impression
• Tips on the art of closing the sale

A seasoned public speaker, Tom Hopkins has shared the stage with some of the greats, like Ret. Gen. Norman Schwarzkopf, former Secretary of State Colin Powell, Lady Margaret Thatcher, former President George Bush and Barbara Bush. The sales leader in his industry, he has authored 12 books, including How to Master the Art of Selling, which has sold over 1.4 million copies and been translated into 10 languages.

MP3 also available for purchase