The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener's inspiring story reveals, it's not something you "do" to other people but rather something that starts with how you shape and transform your own life.

A powerful tale that shows that business success does not come from Ivy League degrees but from an individual's own personal courage and commitment to succeed. You'l meet Marcus Drake, a new M.B.A. with huge goals, who spends a weekend with one of the world's richest and most powerful businessmen, Bobby Gold. Through chauffeured limos and meeting top sports figures, the young man is star struck and intimidated by the entrepreneur's clout and wealth, which he assumes are the result of aggressive business strategies. Drake's eyes are opened, however, to Gold's Four Rules of Influence, which reveal the difference between the "science of business" and the art of true influence.