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Articles by Seth Godin
Seth Godin answers SUCCESS readers' questions about topics ranging from search engine optimization to advertising budgets.
How much to spend on marketing? How to hire a marketing manager? Seth Godin takes your questions. Are you ready for the super-smart, bracingly honest answers?
The ideavirus formula has eight coefficients. Each one represents not only a concept, but a variable you can tweak to make your idea more viral and create the elements you need to drive your idea into the community.
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