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Seth Godin answers SUCCESS readers' questions about topics ranging from search engine optimization to advertising budgets.
How much to spend on marketing? How to hire a marketing manager? Seth Godin takes your questions. Are you ready for the super-smart, bracingly honest answers?
The ideavirus formula has eight coefficients. Each one represents not only a concept, but a variable you can tweak to make your idea more viral and create the elements you need to drive your idea into the community.
Find the courage to treat your work as a form of art.
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