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Articles by Tory Johnson

Can This Biz Be Saved?: Make the Price Right

Pay attention to costs for a sustainable business.
June 6, 2013
Look at your costs and what competitors charge.
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Inventory Purgatory

Using one or more of these tactics can get products moving.
June 3, 2013
Tory Johnson answers how to handle too much inventory.
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Be a Network Star

How to Get More Out of Business Meet-Ups
April 19, 2013
With the right approach, networking events offer tremendous opportunities.
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Can This Business Be Saved?: Choosing Your Business

Doing what you love can help you push through the hard times of entrepreneurship.
March 29, 2013
When choosing a new business, many struggle to decide whether to follow the money or their passion. Guess what we advise?
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The Art of Being Barbara

Barbara Corcoran, the real estate mogul of 'Shark Tank' fame, opens her home and her heart to SUCCESS.
February 12, 2013

Barbara Corcoran tells how she sizes up people and situations, a potent skill that helps her in life and as one of the venture capitalists on TV's Shark Tank.


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Can This Business Be Saved?: Add Value

Customers consider everything they get for the price, so make sure yours feel a big bang for their bucks.
December 13, 2012

We tell you how to improve the value (and perceived value) of your product or service.


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Can This Business Be Saved?: Stay One Step Ahead with Pinterest

Tory Johnson shares how to use Pinterest as a promotional tool and focus group
November 15, 2012

Use Pinterest to promote your products and to put your audience's comments to work as a focus group.


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Can This Business Be Saved?: You Can Be Your Best Publicist

Surefire DIY tools to promote your products
September 12, 2012

Put on your publicist hat (it's easy!) and grow your customer base.


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Can This Business Be Saved?: Toot Your Horn!

In a crowded field, you must get the word out about your achievements and services
August 16, 2012

You must trumpet your capabilities and accomplishments to succeed in a highly competitive field.


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Can This Business Be Saved?: Raising Prices

Avoid pushback by proceeding confidently and justifying increased costs.
July 10, 2012

You can raise prices without scaring off existing clients. The key is adding value.


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