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Articles by Emma Johnson

How To: Know Your Company's Worth

To run a successful business, you need to know the value of your company.
June 18, 2013
Understanding how small businesses are valued helps companies be more efficient and prepare for the future.
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How To: Name Your Business

Brainstorm the perfect name for your small business.
May 30, 2013
Three business owners share their strategies for choosing proper business names.
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Cloud-based Calendars Track Your Business Team's Schedule

New tools help organize your coworkers' meetings, tasks, travel and more.
May 27, 2013
Stop asking, "Where in the World Is...?" Calendars like Google Calendar and Microsoft Office 365 Outlook help keep in touch with traveling co-workers.
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When Virtual Just Can’t Cut It

Balancing in-person and virtual business.
May 24, 2013
The latest trend: on-demand and flexible offices.
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The Anywhere Office

With the right tools, working remotely can be a win-win for everyone.
May 20, 2013
Cloud collaboration, cutting-edge communications techniques and tablet computers rank high among the many tools for virtual-world domination.
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How To: Survive Mega Competition

How small businesses can thrive up against big competitors.
April 24, 2013
By planning ahead, strategizing and remaining flexible, small businesses can hold their own.
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How To Find Your Story

Each of us has an unlimited amount of great story material locked in our memories.
April 4, 2013

Kindra Hall, author of Finding Your Story, on how to uncover your story.


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Once Upon a Time in Marketing

Storytelling is the oldest form of communication.
April 4, 2013
Long before Hollywood blockbusters, prime-time TV and viral videos, tales of hardship and triumph captured the hearts and minds of humankind. Religion, politics and art in all its forms rely on a simple story structure that can also benefit businesses of any kind or size
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What Is My Story?

Get tips on crafting your story from marketing expert Nancy Duarte.
April 4, 2013
Resonate your story with people using these marketing tips.
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Hiring Help for SEO

Make sure you choose an SEO marketing firm that can deliver.
March 12, 2013

If you want to hire an outside SEO marketing firm, make sure your choice meets our list of minimum requirements.


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