- Personal Development
- Entrepreneurial Toolkit
- The Store
Gitomer's copy of the book was previously owned by John Patterson, who founded the National Cash Register Co. in the late 1880s. Patterson was a business innovator who introduced aggressive sales methods and business techniques and built one of the first training schools.
Gitomer's book includes passages underlined by Patterson. They include:
The ability to read people at sight is a great business asset.
No idle life can produce a real man.
The idle man is like an idle machine. It destroys itself very quickly.
Power gravitates to the man who knows how.
The struggle to get away from poverty has been a great man-developer.
The highest service you can ever render the world, the greatest thing you can ever do, is to make yourself the largest, completest, and squarest man possible. There is no other fame like that-no achievement like that.
Do not imitate.
Originality is the best substitute for advertising.
Success cannot be copied-cannot be successfully imitated.
If others can do such wonderful things why cannot I?
Make a resolution that you are going to be an educated man.
Timidity also hinders freedom.
Many people are imprisoned by ignorance.
Let no consideration tie your tongue or purchase your opinion.
Do not be afraid to pile responsibility upon your employees.
The way to bring out the reserve in a man is to pile responsibility upon him. If there is anything in him, this will reveal it.
To eliminate everything that can possibly retard us is the first preparation for a successful career.
Get freedom at any cost.
'It cannot be done' cries the man without imagination. 'It can be done, it shall be done' cries the dreamer.
Few people ever learn the art of enjoying the little things of life as they go along.
No man can be happy when he harbors thoughts of revenge, jealousy, envy or hatred.
To be eccentric is not to be weak, but more often it is a sign of strength.
Today we carry out the inspiration of the day.
No matter how humble your work may seem, do it in the spirit of an artist, of a master.
Put the right spirit into your work.
Do not be afraid to trust yourself. Have faith in your own ability to think along original lines. If there is anything in you, self-reliance will bring it out.
It is the student who has to struggle hardest to obtain education that gets the most discipline and good out of it.
The principles by which the problem of success is solved are right and justice, honesty and integrity; and just in proportion as a man deviates from those principles he falls short from solving his problem.
The very essence of happiness is honesty, sincerity and truthfulness.