The Do’s and Don’ts of Naming Your Business

Avoid common pitfalls like double meanings.
August 10, 2017

Starting a new business is one of the most exciting moments in your career, let alone your life. There are a thousand details to address, so it’s important not to get carried away with your enthusiasm and overlook potential problems.

Related: 8 Elements of a Successful Business Plan

Your business name is a particular area in which to take care, because it’s such an integral part of your company’s identity. For many customers, it will be the first thing they see. Perhaps you came up with what feels like the perfect name without really thinking it through, or perhaps you’ve struggled to find a name and will just stick something together at the last moment. Either approach can be hazardous because there are many things that can go wrong with a business name.

Related: 3 Genius Tactics to Drive Your Next Creative Breakthrough

From unintended double meanings to unavailable domain names, you need to make sure to avoid the many possible downfalls that your business name can face. To help you, check out this new infographic with some sound business-naming advice.

The Do's and Don'ts of Naming Your BusinessSOURCE: BUSINESSBACKER.COM

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