Reading List: Youtility

Why Smart Marketing Is About Help Not Hype
June 18, 2013

How can I help my customer? You need to ask yourself that question if you want to draw attention to your product, service or brand, and make your company seem more exciting online, says content marketing and social media consultant Jay Baer. In Youtility, Baer suggests three actions to make your company stand out and to create brand loyalty: Give your customer useful information on your website, respond quickly to questions and concerns posted on social media, and offer suggestions that are helpful to your existing and potential audiences. One impressive example of the success of this give-to-get principle is a unique phone app co-created by Vanderbilt University Medical Center and the Monroe Carell Jr. Children’s Hospital. Named CoachSmart, the app is designed to help coaches keep young football players safe. In addition to real-time tracking of temperature, humidity and the heat index to prevent heat exhaustion, the app alerts the coach to any nearby lightning strikes and advises on appropriate action. Baer says the app is being used by hundreds of sports leagues nationwide and two professional teams. For the hospitals, the marketing goal was simple: to engender trust that will ultimately bring more patients to the hospitals. Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back.

 

by Jay Baer

June

Portfolio/Penguin; $24.95

You might like

9 Entrepreneurial Lessons You Never Learned in School

9 Entrepreneurial Lessons You Never Learned in School

Learn these skills before it’s too late.

February 14, 2017
Travis Kalanick: ‘You Can Either Do What They Say or You Can Fight for What You Believe”

Travis Kalanick: ‘You Can Either Do What They Say or You Can Fight for What You Believe’

Uber’s leader paves the way for his company’s success through vision and tenacity.

February 13, 2017
HGTV’s Property Brothers Model the Ways to Successfully Mix Family and Business

HGTV’s Property Brothers Model the Ways to Successfully Mix Family and Business

Behind the playful banter are Drew and Jonathan Scott, who spent the last 30-something years building a multimillion-dollar digital and multimedia production brand from the ground up.

February 12, 2017