Detailing his own rise from company man to sought-after social marketing maven and consultant, Dan Schawbel, founder of the Gen Y research and consulting firm Millennial Branding, explains how, when and why to use social media to self-promote and to create career advancement opportunities. Although Promote Yourself targets millennials (those born roughly between 1982 and 1993), much of its advice is universally helpful. For instance, everyone could benefit from his chapter on soft, or interpersonal, skills that enable us to “form relationships with co-workers, fit into the corporate culture and communicate effectively.” Schawbel’s “Six Rules of Self-Promotion” have no expiration date: Make yourself worth being talked about (in a good way, of course); be well-known for one specific thing; take responsibility (for your achievements without being a braggart); and find ways to expand your role, make others look good and get some evangelists (what others say about you is more impactful than what you say about yourself). The bottom line is that average is over, Schawbel says. The antidote to average is to do one thing every day—add a skill, make a new contact, share an innovative idea with your colleagues—that will advance your visibility and career opportunities. Good advice for any age.
by Dan Schawbel
September, St. Martin’s Press; $24.99