Reading List: Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
July 16, 2016

In the 21st century, the best marketing comes from what Geoffrey Colon calls “creative hybrids,” marketers with training in design, video production, psychology and statistics. Creative direction is driven by customer experience and social media research, he says. Colon brings a fresh view to marketing in this provocative and useful book.

Related: Market Yourself

Disruptive Marketing
By Geoffrey Colon
August; AMACOM; $25

 

This article originally appeared in the August 2016 issue of SUCCESS magazine

You might like

Leaders: You Can’t (and Shouldn’t Have to) Lead Alone

Leaders: You Can’t (and Shouldn’t Have to) Lead Alone

Traditional leadership has been hierarchical, but this one-size-fits-all method isn’t always the best solution. That’s where tag-team leadership comes in.

July 21, 2017
22 Entrepreneurs Reveal Their Worst Habit

22 Entrepreneurs Reveal Their Worst Habit

Don’t let your imperfections stop you from achieving your dreams.

July 20, 2017
How to Keep It Professional

How to Keep It Professional

Let loose with colleagues—just not too loose.

July 19, 2017