Create an Email Whitelist

This screening system makes sure high-priority messages get through.
January 8, 2013

You probably know how to blacklist spammers, marking them as junk or creating a rule to send them straight to Deleted Items. But do you whitelist (to ensure that emails from select senders will never be placed in trash, spam or junk mail folders)? It will keep crucial communications from being diverted. Here’s what to do.

1. Set up a new email address dedicated to inbound messages from your work team.

2. While in this account, open your email program’s Whitelist feature. You’ll usually find the Safe Senders option under Filters or Junk Mail settings.

3. Create your whitelist. Add only the addresses of project teammates, business partners, major clients and the like who will use the “secret” email address.

4. Always change the From field when responding. One click sets the From field back to your regular email address, so the coveted email address doesn’t get sent out to the universe.

Whitelisting may be the ultimate means of eliminating spam. There’s just one drawback: You’ll miss out on the jokes and political tirades that circulate. Oh, wait—that’s not really a drawback, is it?

Learn how to utilize email marketing in Ask SUCCESS: What's the Best Way to Build a Profitable Email List on a Budget?

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