2016 SUCCESS Achiever of the Year: Kevin Plank

Rebel
January 10, 2017

 

“Success doesn’t happen quickly—it takes time.”
 

Plank launched his athletic apparel line, Under Armour, in 1996 from the basement of his grandmother’s Washington, D.C., home. He played college football for the University of Maryland as a fullback, where he got the inspiration for the company. Plank hated how his cotton T-shirts were always soaked in sweat after practice, so he set out to design a shirt that would stay as dry as possible. A few fortuitous events then led Under Armour to become a household name across the world. Over the past two years, Plank has realigned his goals. He has spent almost $1 billion investing in a handful of the most popular fitness trackers and apps, including MyFitnessPal and Endomondo. Inc. reports that by investing in these companies, Under Armour now has health, diet and fitness data from more than 150 million people. Under Armour’s goal is to leverage this data to improve marketing, merchandising and product development.

  • Almost $4 billion in revenue—the company predicts it will hit $7.5 billion by 2018
  • Partners include Stephen Curry, Jordan Spieth, Tom Brady and Lindsey Vonn
  • Second-largest sportswear company in the U.S. (behind Nike)

 

Read more 2016 SUCCESS Achievers of the Year stories:

2016 SUCCESS Achievers of the Year2016 SUCCESS Achievers of the Year2016 SUCCESS Achievers of the Year2016 SUCCESS Achievers of the Year2016 SUCCESS Achievers of the Year

This article originally appeared in the February 2017 issue of SUCCESS magazine.

You might like

10 Qualities of Masterful Leaders

10 Qualities of Masterful Leaders

No. 1: Stay true to your vision.

April 20, 2017
Here’s What We Know About Today’s Entrepreneurs

Here’s What We Know About Today’s Entrepreneurs

They seek passion, self-fulfilment and freedom over money or status.

April 13, 2017
Are You Too Happy to Be Taken Seriously at Work?

Are You Too Happy to Be Taken Seriously at Work?

Learn how to balance your emotions to be the leader you need to be.

April 12, 2017