10 Underdog Brands That Fought Their Way to the Top

A special from Firmex
January 23, 2014

Every industry has its market leader—the big guy, the unattainable giant, the one that seems impossible to beat. With bigger budgets and more resources, the market leader can seem intimidating. But we all love a good underdog story, and they exist everywhere, even in business. Through innovation, perseverance and a commitment to do things better, many small companies have challenged the status quo and overtaken their market leaders.

Firmex Virtual Data Rooms has brought together this list of underdog brands, including Apple, Netflix and Dyson, to recognize and celebrate the uphill battle each one has fought to become top dog.

 

You might like

11 Things That Can Spark Massive Success in Your Life

11 Things That Can Spark Massive Success in Your Life

All it takes is one small moment to change your future.

December 5, 2016
How One Entrepreneur Capitalized on a Niche Singles Market: Jews on Christmas Eve.

How One Entrepreneur Capitalized on a Niche Singles Market: Jewish People on Christmas Eve

‘What gave me more pleasure than anything else was a couple walking up to me and thanking me because they met.’

December 3, 2016
The Best and Bravest Question to Ask in a Job Interview

The Best and Bravest Question to Ask in a Job Interview

Reap the benefits of taking control of the conversation.

November 30, 2016